Calendar
CIPR Courses

CIPR Internal Communication Certificate

The CIPR Internal Communication Certificate will provide you with a solid grounding in all of the key concepts, techniques, theories and skills needed to develop effectively as an internal communicator.

 

Topics include:

  • organisational culture and transformation
  • communication theory and strategic internal communication and engagement
  • planning and managing
  • setting the right tone-the fit between internal and external communication
  • using social media for internal communication
  • the role of communications in transforming organisations.

 

Once qualified, you can progress your studies with the CIPR Diploma in PR and receive an exemption from the final unit of the course.

 

The Internal Communication Certificate is taught and assessed at level 5 of the UK (England, Wales and Northern Ireland) National Qualifications Framework (NQF).


The course lasts for approximately 6 months and offers a minimum of 20 hours tuition. In addition to the taught sessions students would be expected to spend approximately 200 hours on independent study over the length of the course.

Module 1 – Organisational culture and transformation (theory)

Suggested teaching time: 10%.

Aim: to provide a general introduction to organisational culture and transformation.

 

Corporate Strategy. Organisational structure. Systems theory, chaos and complexity theories. Employee motivation and Human Relations thinking. The impact of internal communication on culture and the effect of organisational culture on communication and engagement.

 

Learning objectives

You will learn:

  • the background to organisational culture and transformation
  • what culture is
  • why organisations need to transform and how they do it
  • how internal communication and engagement supports transformation.

 

Learning outcomes

You will be able to use knowledge of:

  • how culture impacts organisational effectiveness.

Module 2 – Communication theory and strategic internal communication and engagement (theory)

Suggested teaching time: 15%.

Aim: To provide a general introduction to communication theory.

 

The communication process. Effective communication and engagement. Focus on identifying the key issues facing internal communicators in setting the right strategies. The strategic management of internal communication – themes and principles.

 

Learning objectives

You will learn:

  • the background to communication theory
  • how communication and engagement are linked
  • why organisations need to communicate
  • the difference between internal communication strategy and tactics.

 

Learning outcomes

You will be able to use knowledge of:

  • the way that effective internal communication strategy can change culture and enable organisations to achieve transformation objectives.

 

Module 3 – Planning and managing tactics (professional knowledge)

Suggested teaching time: 25%.

Aim: To provide basic introduction to planning models.

 

Internal communication strategy and planning. Research approaches in IC. Tactics and the role of line management. Measuring, monitoring and evaluating internal communications.

 

Learning objectives

You will learn:

  • the background to planning models
  • how to conduct research
  • how to develop the right tactics
  • measurement and evaluation.

 

Learning outcomes

You will be able to use knowledge of:

  • effective use of research for planning, tactical implementation and measurement.

 

 

Module 4 – Setting the right tone of voice (professional knowledge)

Suggested teaching time: 20%.

Aim: To provide understanding of effective verbal and written communication.

 

Writing to engage your people. Effective presentations. Using corporate brand guidelines.

 

Learning objectives

You will learn:

  • the way that language interests the reader
  • how to avoid using jargon
  • how to engage a live audience
  • the importance of following brand and tone of voice guidelines.

 

Learning outcomes

You will be able to use knowledge of:

  • effective written and verbal communication.

 

Module 5 – Using social media for internal communication (professional knowledge)

Suggested teaching time: 20%.

Aim: To provide understanding of social media in the internal communication context.

 

Understanding wikis, blogs, podcasts etc. Focus on when and where it is appropriate to use new media.

 

Learning objectives

You will learn:

  • the different properties of social media
  • how social media enables collaboration
  • how to use social media effectively
  • the golden rules of using social media.

 

Learning outcomes

You will be able to use knowledge of:

  • how to include social media effectively in the internal communication mix.

 

Module 6 – Role of internal communications in transforming organisations (professional development)

Suggested teaching time: 10%.

Aim: To provide understanding of the role of the internal communicator

 

Internal communicators as organisational leaders. Networking, negotiation, decision making. Development of a personal development plan. Learning objectives and outcomes

 

Learning objectives

You will learn:

  • how communication enables leadership
  • how to develop effective management skills
  • how to embark upon a career development plan.

 

Learning outcomes

You will be able to use knowledge of:

  • how to develop a long term career in internal communication.

The CIPR Internal Communication Certificate is right for you if…

  • You are in the first few years of your internal communication career,
  • Are considering a career in internal communication, or are working in a related field (e.g. media relations, event management, CSR or public affairs) and would like to learn more about internal communication.
  • You have been working in the PR industry at a fairly junior level for at least two years
  • You are working in any field of PR (e.g. media relations, internal communications or public affairs) and would like to obtain your first professional qualification.

Early bird registration is available until 12 August 2013! See 'Fee' for the special discounts!

You will qualify to study for the CIPR Internal Communication Certificate if you have any one of the following:

 

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent.

 

Please note: if you are currently studying full time or working whilst studying part time towards another course, your application might not be accepted.

Please note: you will need to become a member of the CIPR if you aren’t already in order to study for a CIPR qualification.

1550 (€1860 + VAT) 

 

Early Bird Registration Deadline: 12 August 2013

  • All candidates that pay 100% of the course fee until 12 August will receive a 10% discount of the final price of the course.
  • Card holders of Apeiron Academy Club Card will gain further 5% discount and can use 15% discount.

Testimonials

Previous Next
  • Galena Ivanova, Manager PR projects, Apeiron Communication
    When I decided to finish the Diploma in PR program I knew that I challenge myself. I was at the...
    - Galena Ivanova, Manager PR projects, Apeiron Communication
    See all
  • Maria Popova, PR Manager, Active Group Ltd
    The CIPR Diploma in PR Qualification program is one of the best opportunities to build on my...
    - Maria Popova, PR Manager, Active Group Ltd
    See all
  • Mariela Kamburova, 'Prikazen Den' Agency
    The organization of Apeiron Academy trainings is perfect down to the smallest detail: small...
    - Mariela Kamburova, 'Prikazen Den' Agency
    See all
  • Desislava Mihova, Internal Communication Officer
    As the profession of internal communicator was still "young" in Bulgaria, for me it was a...
    - Desislava Mihova, Internal Communication Officer
    See all
  • Aneta Stefanova, Media Affairs, US Embassy
    CIPR Diploma - challenging, inspiring and rewarding. With a strong theoretical basis and strong...
    - Aneta Stefanova, Media Affairs, US Embassy
    See all
Registration

* Required fields



Invoice Details
  1. Register Have any questions? Сontact Us

Contacts

Apeiron Academy


Tel: +359 887 596 232

      +359 885 145 875

 

E-mail: academy [at] apeironacademy.com

Newsletter

Subscribe to our Newsletter by entering your email below!