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CIPR Courses

CIPR Internal Communication Diploma

The Internal Communication Diploma takes an in-depth look at what makes communication effective, how to use research to develop great internal communication strategies, and the nature of change management communication. It will equip you with the strategic internal communication and management skills that you need to operate at board level.

Topics include:

  • Analysing organisational culture
  • Audit methodologies and application
  • Change management theory
  • Using research to inform and help develop internal communication strategies
  • Internal Communication for employee engagement
  • Psychology of communication

 

The course lasts for approximately 6 months and offers a minimum of 20 hours tuition. In addition to the taught sessions students would be expected to spend approximately 200 hours on independent study over the length of the course.

On successful completion of the CIPR Internal Communication Diploma, you can fast-track to become a CIPR Accredited Practitioner.

 

Next steps in your career

A valuable qualification in its own right, the CIPR Internal Communication Diploma can be substituted for part of the CIPR Diploma in Public Relations.

Module 1 – Assessing internal communication

Suggested teaching time – 20 per cent

 

Aim: To provide a framework for assessing the internal communication climate

 

Culture, internal communication, employee engagement and organisational success.

Assessing internal communication effectiveness.

Audit methodologies.

Employee surveys.

Conducting an audit.

 

Learning objectives to understand:

  • the linkages between culture, communication, employee engagement and organisational success
  • how to assess the levels of communication in an organisation
  • when to use different audit methodologies such as questionnaires, interviews and focus groups
  • how internal communication and employee engagement supports transformation.

 

Learning outcome, to be able to use knowledge of:

  • assessing internal communication as part of developing an effective ongoing strategy and plan

 

 

Module 2 – Change management and communication

Suggested teaching time – 30 per cent

 

Aim: To provide an advanced understanding of change management models and associated internal communication planning

 

Change management models.

Leading change through communication and engagement.

Moving from coercion and information management to involvement and engagement.

Analysis of the styles and impacts of organizational culture in terms of their resistance and impassivity towards enthusiasm for change.

Developing communication and engagement strategies that support and accelerate change.

Using creative problem solving for plans.

 

Learning objectives to understand:

  • the operational change management process and how communication is intrinsic to it
  • knowing when to inform and when to involve people as part of successful change
  • management
  • how change can be accelerated by using effective approaches to engagement
  • how to apply creative problem solving techniques to the planning process.

 

Learning outcomes, to be able to use knowledge of:

  • the way that effective internal communication strategy can change culture.

 

 

Module 3 – Applying advanced communication theory

Suggested teaching time – 20 per cent

 

Aim: To provide an advanced understanding of communication theories within organisations that establish debate, dialogue and engagement as part of the culture

 

Psychology of communication and engagement.

Putting context at the centre of communication tactics.

Moving from channels to conversations and the role and function of intranets.

Linking one-way channels to focus groups, engagement workshops, and town hall style events.

 

Learning objectives to understand:

  • the way that people communicate within organisations
  • how to develop ways that encourage conversation and involvement
  • the importance of authenticity in effective communication
  • how to manage tactics so that people have a voice in the corporate agenda.

 

Learning outcomes, to be able to use knowledge of:

  • effective use of communication approaches that result in strong employee involvement and motivation.

 

 

Module 4 – Research project

Suggested teaching time – 30 per cent

 

Aim: To provide an advanced understanding of undertaking applied organisational research

 

Undertaking a research project.

Planning the project.

The literature review.

Secondary research.

Analysis of findings and recommendations.

 

Learning objectives to understand:

  • how to conduct a relevant research project, including how to use the Harvard system of referencing
  • how to review the literature and carry out relevant secondary research within an organisation
  • the importance of critical analysis and applied recommendations.

 

Learning outcomes, to be able to use knowledge of:

  • how to apply academic research to practice.

 

Visit the internal Communication Diploma Study Hub, including reading list and assessment details

The CIPR Internal Communication Diploma is right for you if…

  • You are an experienced internal communication or PR professional looking to gain a specialist internal communications qualification to underpin your skills with internal communications theory and analysis.
  • You want to gain new skills or improve existing skills by learning about the strategic role of internal communications.
  • The qualification is aimed at more experienced practitioners who want to develop their strategic internal communication and management skills or those who have studied for the CIPR Internal Communication Certificate.

You will qualify for the CIPR Internal Communication Diploma if you have any one of the following:

  • The CIPR Advanced Certificate in Public Relations
  • The CIPR Internal Communication Certificate, plus one year's full-time employment in public relations*
  • A post-graduate professional qualification in a related discipline (e.g. CIM diploma), plus one year's full-time employment (or equivalent part-time employment) in public relations*
  • A degree in business/marketing/management/communication studies, plus one year's full-time employment in public relations*
  • Two years' full-time employment in public relations* and the CAM Advanced Diploma in Marketing Communication
  • LCCIEB 5 3rd Level subjects including PR, Marketing, Advertising, Principles & Practice of Management, plus two years' experience in public relations*
  • Four years' full-time employment in public relations* and five GCSE passes, one of which must be in English Language.

 

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent.

Please note: if you are currently studying full time or working whilst studying part time towards another course, your application might not be accepted.

*Eligibility of PR employment will be determined by the CIPR qualifications department and will need to be deemed to be of a sufficiently senior level.

 


In order to apply for the Internal Communication Diploma Course you have to do the following:

  • Copy of your higher education diploma
  • Wide CV
  • Your photo (hard copy or electronic variant)
  • 1 page written essay or presentation on the topic "Why teaching Internal Communications Diploma is important for my professional development?"

Essay must be no more than one page (or not more than 10 slides). The literacy and stylistics will be taken into consideration. An essay is criteria to enter the interview.

€1750 (€2100 + VAT)


Your course includes:

  • The key text (format depends on study option): Exploring Internal Communication edited by Kevin Ruck
  • Two supporting texts (format depends on study option): Auditing Organizational Communication: A Handbook of Research, Theory and Practice by Hargie and Tourish, plus CEO: The Chief Engagement Officer by John Smythe

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