Module 1: Digital communication fundamentals:
The first module takes a look at the tools we can use and the best way to use them (Twitter, blogs etc). It will involve practical work establishing or improving your own online presence or that of your organisation.
Module 2: Taking a strategic approach to digital communication planning:
In this module we start to consider the cultural and ethical issues and the best way to introduce social media or to develop it as part of organisational communication. The learning is embedded through digital communication planning.
Module 3: Content for digital communication channels:
This module covers things like use of video, writing a blog plus copyright and intellectual property (IP) issues. As part of the learning you will be writing your own blog post.
Module 4: Digital communication and crisis management:
This module will look at the best practice principles of crisis management and how to apply them to an online environment. Is it possible to turn a crisis into an opportunity? How can you best engage using social media?
Module 5: Measurement and evaluation:
The final module will look at the importance of setting objectives to inform evaluation as well as discussing the various measurement tools. Using evaluation to inform your management team is also covered.
Your learning is assessed along the way and the whole course is assessed through a 2500-word report on the current impact of digital communication on reputation with reference to a specific organisation.
Read the syllabus in more detail.