Seminars & Conferences
Apeiron Аcademy

Fifth internal communication conference "Succesful Communications Start from Within"

In 2012 we saw the rise of enterprise social networking and a little less command and control in the corporate world thanks to new tools and collaborative intranets to enhance workplace productivity. And visual communication got hot, hot, hot.

 

So what will 2013 bring? Will 2013 be the year when internal communications breaks free from its second cousin once removed, HR. Or 2013 will be the year when internal communications recognises that it is not a transactional channel? A year when practitioners recognise that it is not only about communication. It is all about behaviours.

 

On a special ceremony during the events will be announced the winners in the Third competition for effective internal communications - Grapevine Awards 2013. More information about the competition you can find here.

 

More details soon!

Partners:

Bella Bulgaria   OMV Bulgaria       Българската асоциация за управление на хора

Event partners:

Sopharma Business Towers       Bristol Hotel    

Media partners:

Investor.bg    Manager     SeeNews    

 JobTiger   Bulgaria on Air  NewTrend.bg    PRatFestivals

Main topics in conference's program:

  • Employee Engagement
  • Employee Branding
  • Measuring internal communication

9:30-10:00

Registration

10:00-10:15

Apeiron Academy Welcomes You 

Nelly Benova, Apeiron Communication 

10:15-11:30 

Building a 21st century employer brand from the inside out 

Tom Crawford, The Brain Miner

How do you turn your employees into your biggest brand asset?  What is the role of the Internal Comms professional in bringing an organisation’s brand to life and managing its brand as an employer?

In this presentation Tom will tell you how great companies engage their audiences using social tools... AND how strong employer brands have highly satisfied and loyal customers...AND highly engaged employees...AND productive employees... 

11:30-11:50

CASE STUDY 1 - Four seasons of Good Works - an internal communication campaign for stimulation of volunteer activities at CIBANK 

Daniela Boyanova, CIBANK

 

11:50-12:15

Coffeee Break

12:15-13:30

The evolution of the internal communication role 

Ann Pilkington, PR Academy 

Ann’s presentation will combine latest research and an interactive session with the outcome being a career and development map for internal communication practice in Bulgaria.

  • What are the four enablers of engagement in one organization?
  • How some big companies are developing the profile of internal communicators as part of their organizational structure?
  • Developing internal communication practice that supports Employee Engagement
  • How internal communication in Bulgaria should develop? Creating a professional internal communication community map.

13:30-14:30

Lunch

14:30-14:50

CASE STUDY 2 - The Rhythym of 60К”

Jonathan Gladwish (CEO) & Ivan Ivanov (COO), 60K


An internal communication campaign for setting 60K Code of Ethics.

14:50-16:00

Making measurement matter 

Kevin Ruck, PR Academy

There are many good reasons to measure internal communication.  It helps to focus precious resources, it shows the impact of communication and it gives internal communication professional credibility. However, there are often debates about how to measure. In this presentation, Kevin will reveal the latest thinking on measurement and how it can underpin higher levels of employee engagement.

16:00-16:20

Coffee Break

16:20-16:40

CASE STUDY 3 – “Olympic Games

Meral Tahin & Svetla Bojilova, АTOS BULGARIA

16:40-17:00

CASE STUDY 4 – E.ON, UK

Тom Crawford, The Brain Miner

17:00-17:20

Leadership - The Key to Successful Culture change

Bilyana Drajeva, Mobiltel

17:20-17:40

Q & A session

17:40

Closing words

Two masterclasses will purse the event on 28 June:

and

 

  • Specialists in internal communications
  • PR practitioners from the public, private and NGO sector
  • Consultants in PR agencies
  • Human resource professionals
  • Marketing specialists

27-28 June 2013

Sopharma Business Towers

 

27 June - Fifth International Conference 'Successful Communications Start from Within' 2013 - Conference Hall East, Tower B, Sopharma Business Towers

27 June - Official ceremony Grapevine Awards 2013 - 2nd floor, Sopharma Trading Centre

28 June - Masterclass 'Measurment of Internal Communication', 9:30-13:00 h

28 June - Masterclass 'Change programmes: a new approach to internal stakeholder engagement', 14:00-17:30 h

 

For more details about special offers see 'Fee'!

This conference has finished.

This conference has finished.


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Contacts

Apeiron Academy


Tel: +359 887 596 232

      +359 885 145 875

 

E-mail: academy [at] apeironacademy.com

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